Bridgestone Americas

Brand Manager

Employee Type
Regular Full-Time
Degree Preferred
4 Year Degree
Requisition ID
2017-119807
Posted Date
10/16/2017
US-TN-Nashville
37201
Functional Area
Marketing
Category
Marketing

Overview

Nashville, Tenn.-based Bridgestone Americas, Inc. is the U.S. subsidiary of Bridgestone Corporation, the world’s largest tire and rubber company. 
Bridgestone Americas and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. 

The companies are also engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials, and industrial fibers and textiles. The Bridgestone Americas family of companies also operates the world’s largest chain of automotive tire and service centers. 

Guided by its One Team, One Planet message, the company is dedicated to achieving a positive environmental impact in all of the communities it calls home.

Position Summary

The Brand Manager, Bridgestone role is an important part of Bridgestone's Consumer Marketing Team. The Brand Manager, Bridgestone leads all aspects of Brand Marketing for the Bridgestone Brand including leading agency relationships and cross functional teams.  The Brand Manager, Bridgestone is directly responsible for an annual marketing budget in excess of $40M which includes Advertising and Promotions.  This role requires frequent interaction with the CMO and regular interaction with BATO’s President, as well as BSAM’s COO, and CEO. 

Responsibilities

  • Build and execute annual marketing plans to drive sales of Bridgestone tires, including advertising, promotions, and other marketing levers
  • Lead cross-functional teams in the development and execution of key brand initiatives, including new product launches
  • Lead brand strategy for Bridgestone Tires: analyze business and consumer trends, identify key issues, and adjust plans accordingly
  • Manage advertising and media agencies to ensure a clear understanding of marketing objectives and lead advertising execution, copy development, and media planning
  • Partner with Market Research on learning plan to improve advertising and promotions go to market strategy
  • Understand key financial drivers and provide input into volume and profit objectives
  • Synthesize pricing, distribution, and sales information to make informed business decisions
  • Manage budget, advertising scope of work, and key deliverables
  • Collaborate with Sales, Retail, and Product Merchandising teams to develop and activate product plans and customer marketing efforts
  • Monitor and benchmark competitive activities and strategies
  • Build sustaining and collaborative relationships with key internal team members and agency resources

 

Qualifications

  • Minimum four-year Bachelor’s degree, MBA preferred
  • Minimum of 7 years total or 2+ years post-MBA work experience in Brand Marketing ideally with large consumer brands.
  • Experience leading Agency relationships and managing cross agency teams.
  • Ability to lead and motivate cross functional teams in developing marketing programs and strategies.
  • Take charge mentality with a “roll-up-your-sleeves” orientation, serious commitment to accountability and ownership, and a strong work ethic
  • Ability to integrate information from a number of sources to arrive at conclusions.
  • Must be able to use intuition, logical reasoning, and innovation to solve problems.
  • Ability to plan and manage at both the strategic and operational levels
  • Demonstrated project management skills
  • Ability to manage multiple and changing priorities in a fast-paced environment
  • Experience with traditional and digital marketing, strategy development, and market research
  • Upward career potential

 

 

*Indeed*

*Glassdoor*

 

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