Bridgestone Americas

Senior Manager, Data Strategy

Employee Type
Regular Full-Time
Degree Preferred
4 Year Degree
Requisition ID
2017-118909
Posted Date
9/29/2017
US-TN-Nashville
37201
Functional Area
Marketing
Category
Marketing

Overview

United States – Bridgestone Retail Operations, LLC employs over 22,000 teammates in North America and operates more than 2,200 company-owned stores. The store locations include Firestone Complete Auto Care, Tires Plus, Hibdon Tires Plus and Wheel Works. With 2,200 locations across America and over $3 billion in tire and auto service sales, Bridgestone Retail Operations is the right place to build a career. 

 

Position Summary

The Senior Manager, Data Strategy, a management position with 1 direct report within Bridgestone Retail Operations (BSRO), is responsible for defining the strategic vision and integrating platforms to enhance the consumer journey and improve performance marketing. This role will execute a strategy that connects marketing technology systems in order to unify digital/traditional experiences and drive traffic to our 2,200+ tire and service centers across five brands: Firestone Complete Auto Care, Tires Plus, Hibdon Tires Plus, Michael Tires Plus, and Wheel Works. The position plays a pivotal role in maintaining our standing as a world leader in the industry while continuing the tradition of our digital marketing department being an engine of growth for the organization.

Responsibilities

  • Define and execute against our strategic marketing technology product roadmap by identifying best in class platforms that align to our strategic vision of the customer journey

 

  • Identify marketing technology needs across the organization, work with a cross-functional IT team to onboard, test and integrate new platforms

 

  • Define strategy and logic for driving personalization of marketing efforts at scale across categories and digital/crm channels

 

  • Onboard and build out a strategic data management platform (DMP) solution in order to create a unified view of the customer and help our SMEs activate against a holistic strategy

 

  • Analyze and define customer segmentation, translate into targetable digital/traditional audiences and partner with marketing channel owners to activate strategy

 

  • Analyze results of holistic/integrated audience-level marketing strategy, communicate results and adjust as necessary in order to achieve business objectives

 

  • Manage one direct report, overseeing responsibilities for database analysis and reporting programs with daily/weekly check-ins and touch bases to ensure program evolution

 

  • Responsible for strategy of loyalty marketing program rollout including analysis, reporting, communication of test phase and subsequent roll out to full BSRO store footprint

 

  • Work collaboratively with operations, field marketing, brand, finance and merchandising teams to ensure successful migration of loyalty program and ongoing optimization/evolution

 

  • Set up recurring information sharing process to keep stakeholders abreast of progress, performance and new initiatives of the digital/crm teams

 

  • Stay in tune with business performance by category/segmentation and adjust marketing plans as necessary in order to drive response

 

  • Define and create visibility into program level ROI of managed media programs and develop strategic plans to optimize on an ongoing basis

 

  • Foster career growth and maturity of direct report teammates through regular goal orientation, stretch planning, feedback and review cycles

 

  • Foster relationships with partner/agencies to better coordinate with business initiatives/strategies and execution

 

  • Keep current with new and emerging media/consumption trends and apply learning in order to keep BSRO at the forefront of digital marketing maturity

 

  • Manage marketing technology budget including management fees, subscriptions, and cost associated with enablement of marketing personalization platforms

 

Qualifications

  • BA/BS degree in Marketing or other related field 
  • At least 8 years of digital marketing experience with knowledge retail and online/offline consumer behavior
  • In-depth knowledge of marketing technology services including Adobe Marketing Cloud, GA 360 Suite, etc…
  • Team oriented, self-motivated, and resourceful individual with a passion for digital marketing.
  • Demonstrates an in-depth knowledge of digital marketing best practices and effectively articulates value proposition for integrated digital campaigns.
  • Strong analytic skills with ability to identify opportunities and make recommendations for campaign optimization.
  • Strategic and creative thinker, able to actively contribute to brainstorming and planning.
  • Strong problem-solving, organization, presentation, listening and communication skills and an extreme attention to detail.
  • Ability to prioritize workflows, and multi-task and shift gears within a fast-paced environment while managing and executing multiple projects at the same time.
  • Ability to work quickly and efficiently to achieve deadline driven goals.
  • Ability to work cross-functionally with finance, merchandising, brand, and operations business units is critical
  • Able to travel as required.
  • Knowledge of website design, maintenance, and tracking is a plus
  • Solid understanding of performance marketing, conversion, and online customer acquisition

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